Neptune Wellness Solutions, a Canada-based company, recently unveiled the first orders of its in-house cannabis brand dubbed Mood Ring™.

Neptune Wellness Solutions is self-described as "a diversified and fully integrated health and wellness company focused on natural, plant-based, sustainable and purpose-driven lifestyle brands," according to a press release announcing the shipment of the first commercially-available stock. The first shipments went to the British Columbia Liquor Distribution Branch (BCLDB), the wholesaler and public retailer of non-medical cannabis throughout the province.

With the first shipments on their way out the door, the company projects future expansion of their market share, to include the entire Canadian market and those areas of the U.S. market where the products are legal, according to the release.

"Our strategic decision to focus on the innovation of health and wellness and the superingredients that are cannaboids is based on our belief that we are standing on the edge of a plant-based transformation, driven as a result of changing consumer demand," Toni Rinow, Neptune CFO and Global Operating officer, said in the release. "When we look at the global market, the overall acceptance of cannabis is high across generations with 40-plus countries exploring a legal cannabis framework."

With a footprint that already includes 567 retail stores in Ontario and British Columbia, the company anticipates that they will have rapid expansion into other provinces upon securing supply agreements, according to the release.

"In Canada, Neptune anticipates further purchase orders imminently, following the signing of a supply agreement with Ontario Cannabis Store (OCS), the wholesaler and sole online retailer for recreational cannabis in Ontario, for the sale and distribution of Mood Ring™," Michael Cammarata, president and CEO of Neptune Wellness Solutions, said in the release. "The company is now working with additional provincial boards to register products and increase the distribution capabilities for Mood Ring™."