The Canadian federal government has delivered a shot in the arm to its tourism industry in the form of $7.9 million to Tourism Toronto.

Provided through the Regional Relief and Recovery Fund, the money is intended to boost a sector that has been hit hard by the COVID-19 pandemic. The program provides access to entities unable to access existing federal relief measures.

The federal government is focused on providing relief to organizations such as Tourism Toronto and its employees. The thought is funding will assist in reviving the industry when the economy reopens.

“Our tourism sector and the 1.8 million people it employs across Canada have been hit hard by COVID-19, and we’re here for them,” Melanie Joly, Minister of Economic Development and Official Languages Minister, said CP24 reported. “During National Tourism Week, our message to the sector and those whose livelihoods depend on it is clear: We’re working to mitigate the impact of COVID-19. We’re working with you as our economy reopens so we can come back strong.”

The funding is seen as an initial step toward reviving the industry. This summer, the government intends to focus on promoting internal tourism. Daycations are seen as a quick and efficient way to get currency circulating within the industry.

Joly said it is the first time the government has promoted marketing campaigns for local tourism. It comes as welcome relief as bars and restaurants have been closed to dine-in service since March along with tourist attractions.

Last year, prior to the pandemic, the tourism industry attracted 44 million visitors.

“The help of the federal government is most welcome in making sure we can get this industry back on its feet, start to promote our city as borders open and as people travel more,” Toronto Mayor John Tory told CP24.