Uproar PR has tapped Laura Poe, a seven-year marketing and public relations veteran, as its new social media director.

The company said in a recent announcement that Poe has joined the executive management team and will lead the agency’s strategy for its digital engagement.

“Uproar has added a new leader of social media, as we’re continuing to see growing demand for our digital offerings for both existing and new clients,” Uproar PR CEO Catriona Harris said in the release. “Laura’s background in public relations and digital marketing make her a fresh new addition to our management team. We’re thrilled to welcome her into the leadership team, as she embodies our company culture and is transformational a leader dedicated to employee engagement and development.”

Poe said the company's culture is why she sought to work at Uproar PR.

“Joining the Uproar team during a time of so much growth is really exciting” Poe said in the company’s statement. “Working alongside colleagues who are committed to providing the best service to our clients while also promoting industry-leading company culture is what brought me to Uproar,” Poe said in the announcement.

Uproar PR also announced two recent account manager additions to the agency: Emily Kruszewski and Bridget Brennan.

Uproar PR is an international, full-service public relations and social media firm.