A growing Vancouver media business is linking up with big telecom provider Bell Mobility to offer Canadians a range of global news right on their mobile devices, including content from Toronto newspapers.
PressReader is unveiling a new service that will allow smartphone users to pay for access to dozens of publications on a subscription basis. Members can get stories from United States-based magazines like Forbes and newspapers like the Washington Post. They can get French-language news, as well as news from mainland China.
Jordan Power of PressReader spoke to Toronto Business Daily about how the service will enable its readership to explore media from all over the world.
“It’s one subscription for unlimited reading,” Power said, explaining that PressReader doesn’t compete directly with Amazon or other digital content providers that sell news and reading matter piecemeal. “It’s any publication, anytime, anywhere.”
Speaking about the process of putting together this unprecedented news smorgasbord, Power said part of the journey was having in-depth conversations with media partners signing on to distribute content over PressReader’s platform.
“We have some really strong relationships with publications all over the world,” Power said.
He also described the process of making online subscriber use into royalty payments.
“Compensation for strong journalism is a principle that we very much believe in,” Power said.
In addition to PressReader’s Vancouver office, Power said, the company maintains offices in Bordeaux, France, as well as Dublin, Ireland.
PressReader’s leadership is excited about the move to offer this panoply of information.
"Our innovative business models have already brought high-quality journalism to readers across the world," Igor Smirnoff, chief commercial officer at PressReader, said in a press statement. "Bell is yet another industry leader that's joining us in delivering trusted content in a way that makes sense to consumers. Canadians want a mobile reading experience that's highly personalized. We're giving them the options they want."